Is Digital Marketing changing the world?
Photo courtesy of The Robin Report Not so long ago if a company had a website they were considered “turned on” to the digital world. Today, however, the digital world is changing the world before our very eyes. Companies once considered eternal giants have been brought to their knees because they fell behind the digital curve. Take Sears for instance. A company that founded interactive marketing with the very first mail order catalogs over 100 years ago. Seemed like every home in America had a Sears catalog where families each took a little time dreaming of something they wanted in the future. Kids would make lists for Christmas out of their Sears catalog selections. Fathers would plan their next lawnmower and mothers their next kitchen product all from this wonderful little book that was always there when someone wanted to dream. Sears built brands that became household names like Diehard, Craftsman, Kenmore and many others. Today Sears the international giant is on the watch